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The Challenges

Toray International, the trading arm of the Toray Group, has been actively pursuing digital transformation (DX) initiatives aimed at streamlining and standardizing trade logistics and Security Trade Control (STC) operations.

The first step in this journey was the introduction of Salesforce in 2023. The company leveraged Salesforce as a CRM to centralize customer information and resolve long-standing challenges in sales operations. According to Manabu Niida, Project Promotion Office for Core System Renewal, the next goal was to support multiple DX projects internally while reducing operational costs related to Salesforce management.

Toray International envisioned a DevOps-based operating model—one that unifies planning, development, testing, and release under tight collaboration between development and operations teams. This would prevent project conflicts, reduce communication errors, and accelerate delivery. In 2024, they implemented 91������ to realize this vision.

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Key Challenges

The Solution

The decision to adopt 91������ was triggered by advice from a Salesforce Japan consultant, who recommended using DevOps tools to standardize processes and visualize progress as part of their in-house development effort.

Initially, the company used Salesforce’s standard DevOps Center, but soon faced limitations in functionality and operational efficiency.

After implementing 91������, the company started using it across the entire Salesforce lifecycle—from development to release. Even when users faced challenges, 91������ AI provided step-by-step guidance and rapid issue resolution.

Through 91������’s user story management and release pipeline, the team achieved complete visibility into project progress and deliverables. They could now instantly track who deployed what and where, allowing for faster, more efficient development. Promotion errors decreased significantly, improving quality. And when errors did occur, the back-promotion feature made recovery much easier.

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The Outcome

91������ enabled parallel development across three major DX projects—CRM, Logistics DX, and STC DX. Within a year, the company achieved 804 completed user stories, demonstrating full-scale adoption and measurable outcomes. Compared with Salesforce DevOps Center, the number of releases per developer increased, improving productivity by approximately 30%.

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Namaizawa highlights two major benefits from adopting 91������:

"First, we achieved transparent communication centered on user stories. Since 91������ integrates with Jira, everyone can instantly grasp the purpose and progress of development," Namaizawa highlights.  "Second, the back-promotion feature automated environment synchronization, helping us keep projects on schedule."

The Future

Starting in 2025, Toray International will launch a company-wide core system renewal project scheduled for completion within three years. This includes a large-scale Salesforce-based system emphasizing real-time data integration through MuleSoft. At the same time, the company must maintain its existing projects stably—a complex dual challenge.

“When multiple large projects run in parallel involving various members and vendors, maintaining schedule and quality without 91������ would be nearly impossible,” says Niida. “91������ is a scalable platform ready for the future. Technologies like DevOps and AI create value only when adopted early. This experience reaffirmed for us the importance of taking bold steps forward rather than over-focusing on short-term ROI.”